The famous Ice Cream makers from Vermont have taken a bold move by declaring that they shall no longer be using email marketing as a means of letting you know about their latest zany flavors. No, instead they will be utilizing those marketing dollars to concentrate on an already successful social media foray. In fact the last email invited subscribers to connect with the brand through either the Facebook or Twitter social networks. This isn’t exactly as bold as one might think, given that Ben & Jerry’s Facebook page is currently over 1.3 million “fans” strong.
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The piquant Steve Jobs has been known to be outspoken in the technology bubble. And it isn’t much of a farfetched idea to notice that Adobe’s Flash has come under some scrutiny by more critical crowds; setting up for a debate on HTML 5 versus Flash use on mobile phones. Some iPhone users argue about Apple not including Flash with the iPhone, others are more interested in Apple’s technology. Perhaps by not including Adobe’s Flash as the standard on their mobile devices, it is Apple’s way of saying that if you want Flash, you have to go out and get it, or find something different; they don’t necessarily want to deal with a third-party developer, because of the inherent problems with that.
The near and far future of Web design deals with multimedia, especially Flash and HTML 5.
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July 9th, 2010 in
Design |
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In a blog post on June 8, Google announced, “Our new search index: Caffeine”
And as Google works to improve their search engine, on a day-to-day basis, they have introduced new ways to speed up the process of searching. With the completion of Google Caffeine, they have improved the functionality, and speed of search engine results and indexing.
The Basics of Google Caffeine
- 50% fresher results for Web searches, better and faster content retrieval, quicker updates…
- A search index capable of retrieving results in parallel; able to process hundreds and thousands of pages in a matter of seconds…
- With parallel processing, Google Caffeine is able to index and retrieve Web pages on an enormous scale.
- Temporal relevancy determines newer, fresher and more updated content. Think of temporal relevancy like breaking news; when something important happens, it needs to be quickly found online.
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A recent Huffington Post entry literally nails what we’ve been saying in marketing for some time now: phonebook advertising and yellow page advertising is essentially a dead horse. Spending hundreds of dollars a month PER PHONEBOOK for an advertisement that is exclusive to your local market is, in today’s internet driven society, ludicrous. Read the rest of this entry »
If you’re one of the hip, tech savvy, Starbucks swilling, series finale of Lost-lamenting, smart phone-toting, internet junkies so prominent in this modern society, you may be aware of the latest fad in social media, GPS location apps. These applications, such as Gowalla or Foursquare, tap into both man’s craving for social interaction, and his need to broadcast useless information to anyone unlucky enough to be on his contact list. Read the rest of this entry »
Life at Google, living with the Internet giant and the Engineer question.
In a recent blog post called “Working at Google–the first 6 months” by Don Dodge, a developer advocate for Google, he explains what it is like working for the Internet giant. He says that the working environment feels like a startup still, with everything moving at a fast pace, and things changing at a moment’s notice.
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Many times a Web developer may need a handy utility to speed up a process. The follow list of Firefox add-ons can do just that. For helping with Web design, an add-on like ColorZilla can help select the right colors, by using a Photoshop style palette chooser.
And for Web development, the Firebug add-on can provide a full-range of debugging tools.
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For the optimization of a blog, the All in One SEO Pack should be considered a “must have” for blog writers. Fundamentals of the pack include in the ability to edit the title, description and keywords of a blog post. For new users of WordPress, this plugin provides out-of-the-box workability. After installing, a user can access main features immediately, without the need for additional configuration. And for an advanced user, it supports a variety of features to fine-tune its integration on a blog, such as canonical URLs and title formatting.
And for blog writing? Well, develop your personal blogging style with attention to a few tips found in this blog post. These can help out in key areas such as readability and tone.
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It’s widely known that social media is a melting pot of activity, but recent social media statistics point to overwhelming areas of growth.
For example, Facebook now has more than 400 million active users, which is 5 times that of Twitter’s. Given that around half of those active users logon to Facebook every day, this means that around 200 million users are logging on with a daily recurrence.
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Would you give someone you didn’t know access to your bank account? Probably not. And while you might think it is not as important that it be secure—your website should be just as secure as your bank account because your site is your public face! And you can’t have fraud protection on it, you have to protect it yourself. Read the rest of this entry »
