We often hear about SEO clients struggling to come up with ideas for relevant subjects to write about on their business blog. And by relevant I mean, to the reader that may convert into business, and to the search engines that are questioning if each post is “on topic” with the rest of the blog. Well sometimes the simplest solutions are right in front of us. A simple Google search can tell us a few long tail SEO keywords that Google thinks are relevant based on the search terms we type in.
- Google Instant: (in the search bar)
As you start typing your search query into Google, they start showing you results that they feel are close in hopes that can provide the fastest path to your answer. A by product of this is Google giving you examples of keyword phrases THEY think are relevant to your search query. All you need do is review those suggestions and select ones that are relevant to your business. As we can see in the example, if you are a transmission repair shop and start typing in “transmission” we start to see; transmission coolers, transmission rebuild cost, transmission flushing, et al. Do you provide those services, then write a blog post about each one.
- Searches related to: (bottom)
At the very bottom of each Google SERP (search engine result page) is a section called “Searches related to.” Note that this list is likely different than those that appeared in the Google Instant search bar. Disregard those terms that are not relevant to the products or services you offer.
- Show search tools: (left side)
While there are many tools listed on the left menu that may give us long tail keyword subjects to write about, one is particularly helpful. The “Relate searches” option brings up a new listing of keyword terms called “Related searches for.” These may be relevant to your business, but are certainly what Google believes is related to the original search query.
Yup, it is really that simple to pick up a half dozen or more blog topic keyword ideas right from
the horses Google’s mouth. Type in a new term and the related results from the 3 methods above change. Rinse and repeat. Now just make sure that the subjects you write about are actually products and services you provide, don’t try to over SEO the page or stuff keywords into your posts, and remember to always add a next step or call to action at the end of each post.
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