Facebook – can you afford not to?

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Compete.com recently blogged about Facebook’s high rate of “likes” in the month of January. Using Compete.com data, Facebook saw approximately 127.5M unique visitors in the month of January and over 75M liked at least one page. To play the percentage game, if almost 60% of the Facebook audience is engaging business, promotional, and other marketed pages then you can’t possibly ignore the medium as a viable opportunity to get your message heard. Let’s say you have a hundred fans on your business page, and they have an average of 130 friends each (facebook average).  That’s potentially 13,000 eyeballs on your message.  Let’s say just 1% of your fans friends choose to re-like your content…  You see where I’m heading with this.

Now you and I both know that Facebook usage stats are far from 100% accurate and I’m a staunch realist who is wary of statistics thrown around on the Web so take these numbers with a grain of salt. But you also have to factor in the unseen benefits of active Facebook posting as well.  “Bing powered search” (Yahoo! and Bing) publish facebook posts in its results which can vastly improve your visibility in Search.  And now facebook users who comment on your brand or products may be quoted as a sponsored message (don’t get me started on this one) and advertise and endorsed message for you with no intervention. So ask yourself this:  “is spending a few minutes of my time using social media worth it?” Well, Can you afford not to? Find out more about our social media and online marketing programs or call us at 1-877-817-4442 today.

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