Oh joyful day. Oh wonderful upgraded functionality. Twitter finally updated their list functionality on May 30th to increase the amount of lists you can create from a mere 20 to 1000, and to allow each list to hold 5000 Twitter members, instead of a scant 500. What? You don’t use Twitter lists? Here are just a few reasons why you should.
- As a listening tool for news, trends, aggregation, curation, and opportunities to engage specific types of list members
- As a way to focus on those certain profiles you don’t want to miss Tweets from
- As an alternate to following abandoned accounts, over-sharers, and/or social media me monsters
- To vet potential follows by reviewing their content, activity level, and online behavior before following
- As a mini CRM so you know which Twitter chat, marketing conference, social network, or networking event you made initial contact from
- To alert account holders, they get a notification by default via email when you add them to a list, that you have shown an interest in them
- To use with 3rd party tools for segmentation, measurement, analytics, and automation (use carefully)
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