It’s week two’s Monday morning as I write this, and preparations are no doubt being made to ensure that 2012 is a banner year for your business. The question is, are you focusing on the important parts of your business or simply resetting to repeat last year’s, month’s, week’s, or yesterday’s plans? What about your marketing? Are you keeping stats? Do you know which plays added points to the scoreboard?
Far too often in business we either clamor for the old, familiar marketing methods that are well past their viability, or we waste time and money trying every new marketing trick that comes along. Without analyzing, tracking, or at the very least asking customers, what marketing piece moved them to action, we are left to attribute it to where we believe it came from without regard to truth or evidence. Lacking stats, you allow the new marketing wiz kid to talk you into dropping everything for social media. Lacking stats, you may believe the agency of record when they tell you to keep doing more of the same. Does this sound like an optimal way to operate your business? Do you leave expenses, consumables, and wages up to such flippant record keeping?
My challenge to you is to start thinking of your marketing like the other critical components of your business. When you open the business each Monday morning, make sure marketing is on the checklist.
Let us help you review your marketing strategy checklist.
