Social Media Me Monsters: Type 2 Hashtag Hijackers


I spend a significant amount of time online, which invariably exposes me to a lot of social media me monster types. What’s a social media me monster? It is my adaptation of Brian Regan’s bit about that dinner guest that only wants to talk about themselves. In my world it relates to those awkwardly nontransparent types who use social media only for their own gain. Today I am introducing you to type two of the social media me monster universe, the twitter hashtag hijackers.

The first idea for this post came as a result of a discussions I had after participating in #blogchat, a popular twitter chat. I had some additional thoughts after a lengthy discussion, about people who abuse twitter hashtags, with some of the folks from the #usguys community. Here are a few fellow #usguys I was discussing bad hashtag behavior with. @LewisPoretz @qstreet @prosperitygal @LearnGrow @herskos @danielnewmanUV Note: None of them fit the hashtag hijacker persona!

Can anything be done about them? What is their goal? Listen in….

So you see, hashtags cannot be moderated (filtered yes, moderated not really), are not purchasable like domain names, and are not like usernames that can be claimed on a first come first serve basis. Until twitter makes it a more official part of the service there probably isn’t a lot can be done about selfish types who rudely self promote. Hopefully they will see little business or attention using this method and eventually will go away, but I am not holding my breath.

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2 thoughts on “Social Media Me Monsters: Type 2 Hashtag Hijackers

  1. Sam Parrotto

    You are soooo right – that’s been the biggest limitation of making #usguys a meaningful, rich community – anyone can show up – anytime – and bring any aspect of themselves they wish. Most recently, we’ve noticed self promotion without the willingness to engage in “relationship” in the stream – it’s just disappointing. It waters down the emotional safety and our ability to really build deep connection when too much of the “superficial” “uninvested” “cavalier” tweeters participate. I’ve come to believe that it’s no different in real life – there are all kinds of motives and levels of depth in people, it’s up to us to work with the constraints of the stream – knowing there’s a huge pay-off for those that “give” of themselves.

  2. Kevin Mullett Post author

    Indeed. The key being that a percentage of these social media me monsters are regular ol’ me monsters in real life! Thanks for the comment.

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