The “2010 Social Media Matters” study released by BlogHer and iVillage (cosponsored by the Nielsen Co) shows Americans’ daily on- and offline entertainment choices (media) center around TV and Facebook (notice Twitter still maintains a very piece of the overall market). For entertainment (yes newspapers fall into this category) it’s clear that the people are not only connected to various media source, but are, in many cases, probably multitasking (I’m guilty of Facebooking while watching TV almost every night!) and are probably attention span saturated.
So, knowing that YOUR customer is veg’ing out to TV and Facebook, where do you invest your marketing efforts? TV is very dilute and terribly expensive. Facebook offers extremely targeted pay-per-click options and free Fan Pages to help spread your message. For impression based advertising I’ll give my vote to Facebook; however, for true one-to-one inbound lead generation (which, of course is the holy grail of marketing) the study show that the intent is still CLEARLY with the search engines for customers researching purchase decisions which means search engine optimization definintely needs to be in your marketing mix.
Take a look at my previous post on B2B lead generation your website is the leading source of inbound leads. How do you increase the effectiveness of your inbound traffic? Get better search engine position! Search engine optimization is so crucial to your overall marketing strategy! One of the ways to drive search engine traffic is through keyword saturated blogging (which is number 2 on the “Most Frequently Used” list above), another is to drive links back to the site and build buzz through offsite blogs, message boards, social networks (numbers 2, 4, and 5 on the above list).
For more information about what Cirrus ABS can do to help you understand this “new media” landscape, read more about our NetCentered Business Strategy, our Social Media and Search Engine Optimization programs. Or contact us for a free needs assessment.
