All too often I speak with business owners in the Fort Wayne area who are more concerned with how their website looks than how much business it converts. Web design is more than just looks, it encompasses a wide range of skill sets including both creative and marketing. A well designed website will have a strong visual impact but must also include well thought out navigation and clear calls to action.
What is a call to action you ask? The answer is “It Depends”. A call to action can be an internal link, a phone number, a link to a “contact us” form, a product highlight, shopping cart, etc. Site visitors have very short attention spans and your website design must connect your branding, sales pitch, product and service offerings, etc quickly and you must clearly lead visitors to a “next step”.
With web design, think billboard rather than story. People tend to skim a webpage, rather than read it so use visual call outs, search engine friendly graphical text, and copy layout to best move the visitor closer to engagement. That is what this is about, after all, engagement. So whether you’re in Fort Wayne or LA, a well thought out web design, based on your sales processes, takes the guesswork out of the equation and initiates engagement – and engagement leads to business.
Cirrus ABS is a Fort Wayne based web design firm. For more information on our web design services and more, please fill out a no obligation needs assessment or call one of our Solution Consultants today at 877.817.4442
