For the optimization of a blog, the All in One SEO Pack should be considered a “must have” for blog writers. Fundamentals of the pack include in the ability to edit the title, description and keywords of a blog post. For new users of WordPress, this plugin provides out-of-the-box workability. After installing, a user can access main features immediately, without the need for additional configuration. And for an advanced user, it supports a variety of features to fine-tune its integration on a blog, such as canonical URLs and title formatting.
And for blog writing? Well, develop your personal blogging style with attention to a few tips found in this blog post. These can help out in key areas such as readability and tone.
All in One SEO Pack
Under the settings menu, there are options to edit the home title, description and keywords of a blog. This will allow for quick optimization of a home page, without the need to edit files. When writing a title for either a home page or a blog post, keep the message clear and to the point. As the pack suggests, search engines use a maximum of 60 characters in the title. Being able to provide a concise message, within the restrictions of character count, is one approach to writing effectively with this package.
Search engines use the description field to provide a snippet on a results page. Again, try to be clear and concise while ensuring that the description is below or at 160 characters. Writing effectively for both the title and description helps keep a uniform and clean format throughout a blog. And when search engine users find this content, the title and description will both adequately convey the topic and message of the post, while conforming to standards.
The All in One SEO Pack will also use keywords automatically with associated blog tags. However, this section is not as “mission critical” as ensuring that a clear and concise title and description are present. However, make sure that both the associated tags and keywords reflect the topical meaning of a post.
Blog Writing
Aside from writing the title and description concisely, it can take years of work at writing to develop fluency in tone, delivery and style. And to develop one’s own writing style, the best approach is most certainly hard work and commitment. A well-respected and prolific English novelist, Anthony Trollope, who was popular for writing The Eustace Diamonds, would dutifully write 250 words of a novel each day and would never skip a day of writing.
Trollope’s personal quotes reflect his feelings about writing,
“There is no way of writing well and also of writing easily” and “Three hours a day will produce as much as a man ought to write.”
As one starts to develop their style of writing, they will start to notice the intrinsic qualities of their style. They’ll be able to edit on the word and sentence level more aptly, to convey a concise and overarching message throughout a piece of work. As one starts to get better at writing and editing, they’ll be able to develop and refine their tone to reach and captivate a varied audience-but it starts with hard work, and a commitment to writing.
As you may know, writing for a blog is somewhat different from website content writing. To develop a style of blog writing, approach a target audience with informality and a conversational tone. Essentially, effective blog writing conveys your own conversational tone and a passion for a given topic. Once you are finished writing, read the post aloud and slowly, paying attention to the syllables of each word and their overall flow from one word to the next. For example, the following universal English phrase, “the rain in Spain stays mainly in the plain” flows well, reads well and has certain resonant sound characteristics, namely assonance and alliteration.
Flesch-Kincaid Formula
One can also gauge the grade level of their writing by looking at the Flesch-Kincaid formula. This assigns a grade level and score to a text, to determine the overall difficulty of reading. Generally, academia reads on a Flesch-Kincaid score of the low 30s, and print/magazine tends to score in the 50s, or at the high-school grade level. It is based on the syllable counts in the text, and the use of simple words versus complex words (monosyllable or disyllable words versus tri-syllable or more).
The Flesch-Kincaid formula is interesting to look at, but not the end-all of writing. Use it as a tool to understand how word usage affects the reading of a text, and how important that can be to determining the ease of reading. Microsoft Word has the ability to score readability statistics using Flesch-Kincaid, if you check “Show readability statistics” under the proofing section in Word options.
Cirrus ABS – Web design and copy from seasoned professionals…
And if you’re looking to have a team of seasoned and professional writers to craft exceptionally written Web copy, we can help. At Cirrus ABS, we meld our team experience into all aspects of Web design, development and copy writing, including the business process and marketing with our award-winning Cirrus eBusiness Suite platform.
Contact Cirrus ABS to learn about our unique Web approach. We’re headquartered in Fort Wayne, Indiana and have been in the business of Web solutions and NetCentered business strategy since 1995.
