We build a winning website from the inside, out.
In our long experience of developing results-oriented websites for clients, we’ve discovered a core group of foundational elements that must be in place for any website to be successful. They include ...
A COMPREHENSIVE WEBSITE STRATEGY
Whether you develop your own strategy, internally, or you work with us to do so, the strategic goals you define up front are absolutely essential to your online success. They not only provide us with the roadmap needed to build your site, they also determine how effective a marketing tool your site will be. Our team of experts will take you, as needed, through a proven process of website strategy development.
DYNAMIC WEBSITE CONSTRUCTION
The following key components, each of which are offered with implementation options to accommodate your particular needs, are a part of every website project we undertake:
The term “content architecture” refers to how text, charts, graphics, video, flash elements, business applications, and so on are organized into various Web pages and buckets of online information. The content architecture of your site is diagrammed in your Site Map and reflected in the site navigation. Our experts create this content architecture in accordance with your strategic objectives. The time and effort devoted to the task corresponds to the level of optional strategic planning you’ve agreed we should provide.
Simply put, calls to action tell people what you’d like them to do. They’re the words and technologies applied to helping your site generate a sale or, at the very least, an actionable lead. Your Cirrus ABS team will help you determine which call-to-action technologies—online chat, for instance, or tracking phone numbers, online forms, signup offers, and other such tools—will provide the best results, given your target demographic and unique sales process.
We provide a personalized, highly professional, exceptionally good-looking design that makes your website uniquely yours. Are your branding requirements especially demanding? Relax. We can take you through a website design process that leverages the talents of our award-winning creative team to craft a solution that will further set you apart from your competition.
While accepted standards of quality and usage still apply, copy written for the Web differs in significant ways from copy written for print. The style and format of Web copy is often much simpler than print copy. And the text doesn’t run as long. Furthermore, Web copy must be search-engine optimized, because every visible word on your website directly influences how visible your site is to search engines—and your desired audience. We’ll provide you with “best practice” guidelines to help you develop effective Web copy of your own. You may, however, option our writing services. Our award-winning, highly experienced professional writers can develop your website copy from the ground, up, or they can help you optimize existing text. Either way, all of our copywriting services are billed hourly, and you can purchase blocks of hours at discounted rates. We’re confident you won’t get better writing for the price anywhere else.
Content Management and Web Applications
A truly effective website, first and foremost, does two things:
- It empowers you and your staff to manage content easily.
- It has the functionality necessary to let site visitors quickly find, read, download, and share the information they need in order to take action.
That’s why we build your site on our eBusiness Suite, one of the most comprehensive functionality-enabling, management-empowering platforms available today.
Web Application Framework
The robust Web application framework of our eBusiness Suite will support your website now and well into the future. This is the technological infrastructure that makes your website function, ensuring smooth database interactions, site security, permissions, and easy user management as well as the performance of core applications. The platform is modular, so it can grow as you grow and your business needs evolve. We regularly update this technology, too, to keep it on the cutting edge. And we offer you—as an option—various upgrade and platform support programs that can enhance your site’s functionality without requiring that it be rebuilt.
SEARCH ENGINE OPTIMIZATION (SEO)
Online search engines are quickly replacing traditional media (think: Yellow Pages and other directories) as the primary way people find and evaluate products and services. Everything we provide on behalf of your website—from the technical architecture, to the management tools, to the content—is designed to ensure the highest-possible search-engine visibility. Of course, the Web is constantly evolving, and search-engine criteria are changing with it. So search-engine optimization can’t be a one time effort. It has to be an ongoing process. We offer several SEO programs designed to help you continually enhance your site visibility, increase traffic, and expand your business opportunities.
ONGOING SUPPORT AND CONTINUAL IMPROVEMENT
No matter what kind of help you need, our strategic support team is always just a phone call or an email away. We’re here to answer your questions, offer advice, and do what we can to help you maximize your marketing efforts. To that end, we also provide a comprehensive online strategic support portal. It’s loaded with articles and video presentations that show you how to get the most out of your Cirrus eBusiness Suite tools, stay on top of online marketing trends, and continue to drive better online results. We’ll say it again: Even after we’ve finished building your site, contact us. WE’RE HERE FOR YOU.