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The Challenge
This locally owned Fort Wayne company specializes in selling and servicing not just business machines, but also office furniture, office supplies, and other business products. It's been doing so for more than 55 years, supplying northeast Indiana, northwest Ohio, and southern Michigan.
Allen Business Machines (ABM) sought our help in completely redoing its previous website and creating a new Web presence that ...
- more accurately represents the company's size, its capabilities, its way of doing business
- positions ABM as the major player it is in the local market, going up against the big national chains like Staples and Office Depot
- better matches the look, the feel, the branding of the company's other marketing materials
- has greater search engine visibility for key industry terms
- has the functionality and the power to convert prospects to customers more effectively
The Cirrus Solution
In the first phase of our association with ABM, we did more than put a new, refreshed, completely redesigned, thoroughly professional Web solution in place. We also helped the company look more closely at the local market and where its opportunities actually lay. We talked with customers and ABM personnel alike, helping the company weed out its keyword selection and going after the terms that would do a better job of getting ABM found online.
We then helped ABM streamline its business processes through the website. Our eBusiness Suite tools made it possible for site visitors to request copy-machine meter reads or order supplies easily and helped ABM develop a more efficient way to service customers across the board.
The Result
We delivered a site that unequivocally brings the ABM brand forward. This new, much improved site not only matches the branding of ABM's other marketing materials, it also clearly establishes the company as the dominant player in the local business products market. It further puts ABM at the top of the search engine rankings for all key industry terms. This has helped ABM achieve remarkable growth in the recurring revenue side of its business – while at the same time reducing business expenses. Given its success, ABM has turned to us again for a more thorough NetCentered Marketing plan.
What kind of results do you want from the Web? Talk with us.
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