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The Challenge
Sedona is a leading provider of customer relationship management (CRM) and related technology for community and regional financial institutions. For many years, its focus was on technology at the expense of a strong sales and marketing outreach. Many financial institutions were using its products, but those products didn’t have a clear brand identity. They weren’t known as Sedona products. And the company itself, even though it had a website, wasn’t being found online. Those who did make it to the site were not rewarded with information that properly conveyed who the company was and what it had to offer.
Sedona came to Cirrus ABS for help in reviving its brand identity, strengthening its online presence, and re-launching its products in the marketplace via a major tradeshow.
The Cirrus Solution
We worked closely with our client to develop a basic NetCentered Marketing strategy. Its chief element, of course, was a completely new Sedona website. As part of our Web development process, we ...
- created a powerful, authoritative-looking site design and color scheme
- enhanced the appearance of the Sedona logo and other graphic elements to refresh the brand
- helped craft Web copy that told the Sedona story with a new clarity and a new focus on its current, expanded products and services. We further provided input in the renaming/repositioning of its existing products and the naming of a new product.
The heat was on to have the website up and running in time for a major banking industry tradeshow in which Sedona was participating. We met that challenge – and also helped with the tradeshow itself, designing and producing an attention-grabbing booth, then designing, writing, and printing both a tradeshow handout and a pre-show direct mailer, both of which directed recipients back to the website.
The Result
The new Sedona website was launched just prior to the tradeshow, and within the first 90 days of its going live ...
- website traffic increased more than 300%, from an average of 15 visitors a day to 350 visitors a day
- prospect contacts increased more than 400%, from 98 to 500, with new contacts submitting a filled-out contact form and/or signing up for Sedona’s newsletter
Within six months of the launch, Sedona's website was responsible for introducing $7 million worth of leads into the sales pipeline, averaging $100,000 per lead.
What kind of results do you want from the Web? Talk with us.
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