This seminar will explore how to utilize Google Analytics to measure the effectiveness of all your marketing efforts, both online and offline.
Date: June 14, 2011
Session: 9:00 AM - 11:30 AM
Fort Wayne, IN – Kevin Mullett, Cirrus ABS director of product development, will draw upon
his decades of Web experience to address the proper use of Google Analytics.
This popular online tool is designed to help businesses measure the
effectiveness of their online marketing efforts.
Topics to
include:
- learn how customers are finding your company online – using
everything from search keywords to offline sources
- understand what visitors do while on website – and why they leave
- measure ROI from the company’s online and offline advertising campaigns
- and adapt the pages of your site to better serve visitors – and convert them into
customers.
And so much more.
Attendees
will come away with an understanding of how to create strategies for measuring
their online marketing success from prospect first contact to customer
acquisition.
This seminar
is presented free of charge. It’s open to business owners, top executives,
entrepreneurs, marketing and IT professionals, and anyone in the business
community who wants to improve the performance of their online marketing
efforts.
Some comments from the Indianapolis Google Analytics seminar
| "I don't use Google Analytics currently, but you have given me reason to set it on my site right now." |
| "This series was amazing. We gained so much valuable information for our business. Kevin was a fabulous teacher! Thank you! :)" |
| "Way more informative than I expected. Very impressed!!!" |