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Many magazines, newspapers, and other publications
were early adopters of web based technology. The constant debate
for many publications has been a balance between attracting customers
through the web by providing services and content and preserving
the readership of their print publications. In our experience, some
publications want to provide as much content as possible on the
web, while others are more comfortable providing online content
that supplements the print publication. No matter what your strategy,
Cirrus ABS has worked with clients in this area to develop innovative
solutions to industry challenges. Some of the issues we have addressed
include:
- Create new revenue streams from value added
web-based services to advertisers and the publication readership.
- Provide advertisers with real-time direct leads
and analytics to gauge performance of both online and off-line
advertisements.
- Streamline site maintenance through advanced
content management tools and workflow applications.
- Create valuable communities around common interests
of the audience.
- Build brand equity and improve readership retention.
- Utilize print medium to increase web users
and web to increase publication readership.
- Create valuable user profiles with detail interest
derived from site usage activity and other online and offline
data collection methods.
- Facilitate the growth and management of email
lists, and manage email campaigns and track their effectiveness.
- Track site user behavior and vital site metrics
for better decision making intelligence.
To learn more about how
Cirrus ABS can assist your publication in addressing these and other
critical technology issues, please contact
a Cirrus ABS representative directly or request a free evaluation through
our online request form.
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