Apr 12
2011
Fort Wayne, IN – Web design and development firm Cirrus ABS deployed its award-winning eBusiness Suite technology platform to create the website ecovantagewood.com for Advantage Product Company. This is a St. Joe, Indiana-based manufacturer that markets thermally modified premium wood systems for decks, patios, rails, siding, and other applications under the brand name EcoVantage. 
Cirrus ABS further provided a custom website design, customized content architecture, professional copywriting services, and its own, proprietary NetCentered marketing strategy for the new EcoVantage site. According to Matt Nickols, Cirrus CEO and founder, “Our NetCentered approach will help EcoVantage broaden its sales reach and sharpen its focus on new business opportunities – at the same time it helps strengthen the company’s existing business relationships.”
With Cirrus’s eBusiness Suite technology, EcoVantage personnel can manage their new site with ease, adding and revising content in a way that best shows off EcoVantage products and processes.
The brand got its start after its owners had heard of a “new” Finnish way to treat wood. It’s called thermal modification, and in truth it isn’t new but centuries old, having been developed by the Vikings. Following a trip to Finland to tour sites featuring this thermally modified wood, EcoVantage’s owners brought the same treatment methods and technology back to the states. Here the technique of thermally modifying wood was largely unknown. The new website helps tout EcoVantage’s thermal modification capabilities and the benefits of its products.
To see what a custom-designed website and NetCentered marketing can do for your company, talk with Cirrus ABS today.