Nov 05
2013
Full-service
marketing technology firm Cirrus ABS recently launched MarketSnare, a program that
empowers businesses to centrally manage a network of distinct websites to
implement proven marketing techniques at a local level.
MarketSnare
enables businesses to manage and localize their brand message across a wide
network of local websites. One central CMS interface gives CMOs ultimate
command while still allowing each local partner a measure of control.
MarketSnare deploys Cirrus ABS' unique Personalization Engine, allowing
marketing automation and the building of local relevance on an enterprise-level
scale. The result is "higher local search-engine visibility that leads to
greater local opportunity," according to Kevin Mullett, director of
visibility and social media for MarketSnare, who's slated to be a guest speaker
at the upcoming SMX Las Vegas conference.
Tim
Litton, marketing director at geothermal technology leader WaterFurnace
International, Inc., attests to the program's effectiveness.* "To say
we're pleased is an understatement," Litton says. "Within 60 days of
implementation, the dealers' websites were appearing on the first page of
Google for 148 of 182 targeted cities. And 79 of those sites were showing up
first in organic search results."
According
to Matt Nickols, CEO of Cirrus ABS, MarketSnare was developed as an efficient,
cost-effective solution for the challenges of local online marketing, search
engine visibility, and measuring network-wide campaigns across a large number
of local markets. "MarketSnare vastly simplifies the process of providing
effective, measurable marketing at the local level," Nickols says.
"MarketSnare
provides each location with a website that stays up-to-date, is highly visible
in search engines, and is a central hub for local marketing activities so they
can focus on running their location. Additionally, consumers get access to
locally relevant information on current products and services they want."
Visit MarketSnare.com for further
program details.
*Litton's
comments attest to WaterFurnace's experiences with a previous,
Innovation-of-the-Year award-winning version of the program. For details, click
here.