Cirrus ABS & NIIC Host Aug. 10 Manufacturing Growth Symposium

Jul 20
Fort Wayne, IN – On Wednesday, August 10, a Northeast Indiana Manufacturing Growth Symposium will be conducted from 10 a.m. to 3:30 p.m. at the Northeast Indiana Innovation Center’s Cole Auditorium. You can get details and sign up at this Upcoming Events posting on our website. The symposium is free for the first 70 people to sign up online.
Joining forces to present this symposium are the Northeast Indiana Innovation Center (the NIIC) and digital agency Cirrus ABS. The purpose of the event is to engage prominent local business leaders in a discussion of new methods for increasing manufacturing activity in our region. Topics are specifically designed to address the needs of area business executives, product managers, and sales/marketing professionals working for manufacturers who look to grow with new products pushed through innovative marketing channels.
According to Cirrus CEO and Founder Matt Nickols, “Northeast Indiana has always been one of the nation’s best manufacturing centers. Now, with the national political and economic debate focused on growing manufacturing in the U.S., it seems a perfect opportunity for our region to profit from the discussion. What we need, though, are modern tools and approaches if we’re to seize the opportunity and provide for growth. That’s what our symposium will address.”
Among the topics to be discussed are “best practices” for new product development and innovation; how local manufacturers can grow and support their dealer/distributor networks; and how modern marketing tools – including websites, search engines, and social media – can be applied all across such channels of distribution.
The symposium’s primary presenters will be Karl LaPan, president and CEO of the NIIC, providing the program introduction; John Sampson, president/CEO of the Northeast Indiana Regional Partnership, delivering the keynote address on “Collaboration and the Regional Economy”; Steve Franks, the NIIC’s director of programs, speaking on “Managing Your Innovation Pipeline for Manufacturing Growth”; and Mark Burke, COO of Cirrus ABS, speaking on “Growing and Supporting Your Dealer/Distributor Network.”
On hand to provide real-world case studies and lead a panel discussion will be Tim Litton, director of marketing for Waterfurnace International, and Nick Bond, CEO of Russ Moore Transmission.
The Northeast Indiana Innovation Center (NIIC) is a non-profit, community-based resource center that catalyzes the growth and development of innovative companies in Northeast Indiana, thereby diversifying, improving, and growing the region's economy and enhancing our community's vitality. It was formed in December 1999 as a private-public partnership between the City of Ft. Wayne, IPFW, the County of Allen, the Greater Fort Wayne Chamber of Commerce, and local community stakeholders who were and are committed to growing a more vibrant regional economy. Its state-of-the-art facilities, located on 55 acres, comprise Indiana’s Fifth Certified Technology Park.
To learn more about the full-service Web development, marketing, and business consultation services Cirrus ABS provides, explore this website further. Then contact us for the help you need to succeed in today’s increasingly digital marketing environment.