Jun 07
2011
Kevin Mullett, director of product development for Fort Wayne Web developer Cirrus ABS and a recognized Web marketing, SEO, and social media specialist, is one of 24 presenters chosen to speak at the fourth annual Blog Indiana Blogging & Social Media Conference, BIN2011. His topic: “Is Your Online Reputation Crap, Nonexistent, or Under Control?”
BIN2011 is slated for August 11 and 12 at the Fishers Hospitality & Conference Center in Fishers, Indiana. It’s open to all marketing, media, and business professionals. Those interested in attending can reserve their seats at blogindiana.com/2011/register.
Kevin is scheduled to speak on Thursday, August 11, at 3:30 p.m. He’ll first address general concepts – the “why” and “how” – of online reputation management. Then he’ll describe specific tools companies can use and actions they can take to better monitor and control their reputations online. Among the questions he’ll help attendees answer are, “Who’s in control of your online reputation and visibility?” “How would you handle whatever a skilled searcher found out about your brand identity right now?” “How can you be more proactive than reactive in managing your reputation online?”
A frequent speaker at Cirrus ABS seminars, Kevin draws upon his 15-year sales and marketing background as well as 13 additional years of design, Web development, and IT experience to give his presentations depth.