Oct 28
2011
Online reputation management and brand monitoring are an important subject and
Kevin Mullett covers it for businesses attending the October Cancer Services of Northeast Indiana social media marketing seminar.
Key online reputation management points included:
- Carefully monitor not only the reputation you create, but that which is created about you.
- Treat online reputation management as a positive ongoing activity rather than a defensive situation.
- Weigh what really needs to be addressed.
- Understand that proactively managing your online reputation is to recognize the value of everything else it impacts.