Mullett Invited to Speak at 01/19/12 AFFW Luncheon

Jan 10

Fort Wayne digital agency Cirrus ABS is pleased to announce that Kevin Mullett, its director of product development, has been invited to speak at the  next AdFed Fort Wayne luncheon, Thursday, January 19, at Halls Guest House, from 11:30 a.m.  to 1:30 p.m.

Mullett will address the issue of “Online Reputation Management in a Social Media World.” The focus of his discussion will be on why, with the proliferation of social media, it makes sense for a business to integrate online reputation management into a comprehensive social media marketing program. He’ll touch on …

  • the tools used to monitor not only the online reputation a company creates for itself but also to discover what others are saying about the company online
  • why businesses can’t afford to wait for a negative online reputation to develop before taking action
  • the care a business should take in addressing only that information the public sees about it online, as opposed to the information the company sees that the public can’t
  • other benefits of establishing a positive and proactive routine for addressing online reputation and brand management

Those interested in attending the luncheon should register for it no later than Friday, January 13, at

A frequent Cirrus ABS seminar and webinar host, Mullett offers his listeners insights gained in a career that spans nearly 30 years. His background encompasses sales, marketing, design, Web development, and Internet technology. This, along with his active social media involvement, has made him increasingly “in demand”  by other area organizations, who ask him to speak not only on social media, but also on search engine optimization, and Web marketing in general.

AdFed Fort Wayne – short for the American Advertising Federation of Fort Wayne (AFFW) – is a non-profit organization dedicated to promoting and improving the advertising industry, fostering higher standards of practice in advertising, expanding recognition of advertising, and cultivating a better understanding of the economic and social values of advertising to all people. It is affiliated with the American Advertising Federation Sixth District, which includes Indiana, Illinois, and Michigan.

If you’d like a Cirrus ABS professional to speak at your next event, contact Cirrus ABS. We enjoy sharing our knowledge and experience with other business professionals – especially when it comes to spreading the word about Web development standards and practices, NetCentered marketing, search engine optimization, and social media.