Online Reputation Management in a Social Media World Seminar - AdFedFW

Jan 19
Kevin Mullett presents Online Reputation Management to AdFed Fort WayneOnline reputation management often causes businesses to cringe as it most commonly conjures up visions of a bad online visibility, reputation damage, negative sentiment, and negative online PR. In this recent seminar for the American Advertising Federation of Fort Wayne, Kevin Mullett urged attendees to "start treating online reputation management as a positive ongoing activity." Mullett noted that far too often, business wait for an online reputation issue to arise before taking action. Being proactive, affords businesses far more choices on handling negative reputation issues.
A few highlights from the seminar slides below.
  • Tools to monitor not only the reputation you're creating for your business, but discovery of that which is created about it.
  • Why your business cannot afford to wait for a negative online reputation incident before taking action.
  • How to weigh what really needs to be addressed versus what is known just to you.
  • Other benefits of treating online reputation and brand management as a positive and proactive routine. 
Online Reputation Management in a Social Media World - AdFed
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