WaterFurnace Chooses Web Developer Cirrus ABS to Partner in New Dealer Program

Nov 08

Fort Wayne, IN – WaterFurnace, an industry-leading geothermal heating and cooling systems manufacturer, has chosen Web developer Cirrus ABS to partner with it in running its new Dealer Online Marketing Program. The program is designed to help WaterFurnace dealer/contractors nationwide better promote their geothermal heating and cooling businesses via the Internet. 

Tim Litton, WaterFurnace Director of Marketing, says, “We chose Cirrus ABS essentially for its pioneering technology. Nothing else we reviewed came as close to helping us automate and manage Web content for high search-engine visibility across the entire range of our geothermal markets.” 

As Cirrus CEO and Founder Matt Nickols tells it, “We’ve been developing this technology for years, now. Our goal was specifically to address the need companies with extensive dealer networks have for localized online visibility. Even companies with thousands of local markets across vast geographic areas can leverage our technology to this end – and do it easily.” 

At the heart of the new dealer program is a professionally designed, easy-to-manage website. It will feature a specific WaterFurnace contractor’s branding along with content developed by WaterFurnace corporate. Supporting the website are a wide range of marketing tools and services. 

WaterFurnace calls the program a complete turnkey solution that will enable dealers to market their geothermal businesses more effectively than ever in their respective territories. As Litton and Nickols have stated, the website is search-engine optimized to be highly visible online for search terms related to geothermal heating and cooling and the dealer’s geographic location.

Two website options are offered at different price points: a Lite version and a Standard version. Both include hosting and ongoing customer support. And both are available at what WaterFurnace says is a “very affordable monthly price.” Litton notes that, “With either version, optional Paid Search and Call Tracking services are available as well for an additional – and equally affordable – fee.” 

WaterFurnace International, Inc., manufactures and distributes geothermal and water-source heating and cooling systems for residential, commercial, and institutional buildings worldwide. The company is committed to providing a product that not only is environmentally friendly but also, as it’s used, saves the consumer money.

Cirrus ABS is a full-service Web developer, marketing resource, and business consultant founded in 1995. The firm specializes in deploying NetCentered business strategies, its proprietary approach to helping companies leverage the Internet and Internet-based technologies to best achieve their business goals. From its base in Fort Wayne, Indiana, Cirrus ABS has worked with hundreds of national and international clients. They range from Fortune 500 companies to all kinds of small- and medium-sized businesses. Today Cirrus ABS also has offices in Indianapolis and Atlanta, enabling the firm to extend its NetCentered business solutions to a broader clientele. Among the many services Cirrus ABS provides are custom website creation, Web application and software development, search-engine optimization, traditional and Web-based marketing, new-business development, and business process innovation.