The Project
The Allen County War Memorial Coliseum in Fort Wayne, Indiana is the premier large event and sporting arena venue in Northeast Indiana. Fort Wayne, Indiana is one of the top minor league sports markets in the US and finished number 2 in the
2009 Sports Business Journal rankings. The Memorial Coliseum is a historic venue that is currently home to the Fort Wayne Komets (minor league hockey), the Fort Wayne Mad Ants (NBA Developmental League), the Fort Wayne FireHawks (Continental Indoor Football League), and the Indiana University Purdue University Fort Wayne (IPFW) NCAA Division One men's basketball teams, is the leading sports, entertainment and event venue facility in the tri-state area. The Memorial Coliseum also provides complete trade show and conference facilities hosting concerts, graduations, weddings, proms, shows, conventions, receptions, banquets, sales, and other types of events.
When selecting a web development partner and online marketing partner, the Memorial Coliseum needed a website that would effectively market their venue nationwide and reach a diverse audience from event promoters to individual people looking to attend the wide range of events held at the venue annually. It was critical to the Memorial Coliseum team to be able to manage a large volume of content that was changing on a daily basis without sacrificing the polished and professional marketing impact critical to the presentation of the information.
The innovative content management tools and applications inherent to the Cirrus eBusiness Suite was the solution the Memorial Coliseum needed to meet all their business objectives. Cirrus ABS was able to deliver a custom web design and solution that empowered the Coliseum staff to quickly and efficiently update events and other website content utilizing our advanced events management tool set that gave them the capabilities to:
- Schedule content for publishing to the website
- Manage an interactive flash presentation of content on the homepage of the website
- Integrate with their Ticketmaster online ticket purchasing system
- Display events content in a highlight, list, calendar, and detail views
- Allow site users to save event information directly into their Outlook, Gmail, and other similar standardized calendaring applications
- Allow site users to subscribe to email and RSS updates on all upcoming events
- Allow users to preview the view from their seat for various event seating configurations
The Allen County War Memorial Coliseum based in Fort Wayne, IN utilized Cirrus ABS’ core website design and development services from Cirrus ABS along with the following additional services: