The Project
Russ Moore Transmission Specialist has bee the leader in quality transmission repair, wholesale-remanufactured transmissions, performance transmissions, automatic truck conversions, and remanufactured transmission parts to Fort Wayne, Warsaw, Indiana, Michigan, Ohio, and international customers since 1955.
Russ Moore sought out Cirrus ABS to develop a web presence that would position the company to best take advantage of the opportunities that existed for their businesses online. Like many local businesses, Russ Moore saw the results they were getting from traditional advertising mediums like the newspaper and yellow pages were down significantly. Now that the Internet has become the preferred medium for consumers to find and evaluate products and services, it was critical that the company be highly visible in top search engines like Google. Cirrus ABS developed a custom website with advanced search engine optimization tools that has put the Fort Wayne based Russ Moore at the top of the search results in each of their markets. To see great search engine optimization at work, just search for the terms "
fort wayne transmission repair" or "
warsaw transmission repair" the company is consistently top listing on Google's and other top search engine results pages. The professional look and feel of the website builds credibility in the companies products and services when prospective customers visit the website from the search engines results. The website management tools allow Russ Moore staff to manage the websites content and online marketing strategy without the need for technical skills.
In addition to their local transmission expertise, Russ Moore also sells its own line of high performance transmissions. They wanted to create a uniquely branded area of their website that more effectively marketed these products to a more targeted demographic interested in high performance transmissions. Cirrus ABS web design team worked with Russ Moore to create a cutting edge online experience that utilizes custom flash design to provide attention grabing graphics that combine sound, animation, and great design to convey the value proposition of each product.