Anthem Wellpoint

Cirrus ABS worked with C-Point Marketing and Wellpoint/Anthem, the largest healthcare provider in the United States, to create a unique, personalized marketing plan for Wellpoint/Anthem. This plan unites print, Web, and telephony in an innovative way that’s transformed how the provider reaches out to prospective clients.
Not only has the plan improved marketing response, it’s also introduced greater transparency throughout Wellpoint/Anthem’s agent network. A Web management program integrates the plan’s multiple IT systems to permit various levels of user access, workflow, lead routing, and process automation. In so doing, it’s saving the company millions of dollars a year.