Dynamic site educates customers, provides resources for chiropractors and interfaces easily with social media
Dr. James M. Cox invented the Cox Technic in the early 1960s, and since then it has become an internationally-known staple of the chiropractic community. Over the decades, Cox Technic has evolved with the efforts of many researchers and fellow chiropractic physicians. The unique technique uses a first-of-its-kind table that Dr. Cox designed as a manipulation instrument.
Fort Wayne Web design and development firm Cirrus ABS created a new custom website for Cox Technic – an internationally recognized chiropractic method of spinal manipulation developed locally by Dr. James M. Cox. The new website replaces a previously Cox Technic website and provides not only a custom design but also a completely new content architecture.
Cirrus ABS developed an image rotator header on the home page that acts as a link to various relevant pages throughout the website. Cirrus also designed an advanced physician locator application for the website that uses city, state, zip, and keywords to help patients find a certified Cox physician nearest them.
The locator application integrates with Cox Technic’s vertical market, so as doctors register their own Cox Technic Complete websites, their information and profiles are automatically updated within the physician locator.
For patients, Cirrus ABS designed pages on which Cox Technic can post content explaining treatment, conditions, and cost of treatment, as well as treatment benefits.
The Cox Technic website gives fellow physicians access to research proving that Cox Technic works, education tools on the technique, and listings for practice opportunities around the country.
In addition to providing an online venue for large amounts of information, the Cox Technic website is also equipped with social network integration that allows anyone to follow Cox Technic and stay up-to-date with the latest news.
The services Cirrus ABS provided for this project include:
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