Turnkey local website program powers a national dealer network
Waterfurnace is a national dealer of geothermal products, which range from efficient home comfort and indoor air quality systems to commercial solutions for schools, churches, and larger businesses. With dealers both national and international, Waterfurnace faced the issue of presenting a unified message across its entire dealer network.
Fort Wayne Web design and development firm Cirrus ABS partnered with Waterfurnace – an international manufacturer of geothermal products – to create a dynamic program for its dealer network. Waterfurnace’s products range from efficient home comfort and indoor air quality systems to commercial heating and cooling solutions for schools, churches, and large businesses.
With both national and international dealers, Waterfurnace was faced with the issue of presenting a unified message across its entire dealer network. Cirrus ABS designed a program that helps make this leading brand of geothermal units more visible in local markets and keeps its message unified across its network. The program also allows Waterfurnace to manage its global network from its corporate headquarters and push information to local dealer websites, which guarantees that each website stays up to date.
To ensure that Waterfurnace will be highly visible in both local and national markets, Cirrus ABS integrated its advanced Search Engine Optimization (SEO) tools. These tools help cast national nets for local dealers. The result is local Waterfurnace dealers being found in multiple markets nationwide.
For the dealer program website, Cirrus ABS developed a custom website design as well as a product design for the individual dealer websites. Each website contains various resources that provide potential customers and dealers with a vast amount of information on the Waterfurnace company and its geothermal products.
This widely successful, cost-efficient Cirrus ABS solution continues to help local dealers quickly get indexed and found online. As a result, leads are generated faster and a unified message is delivered across Waterfurnace’s entire dealer network.
The services Cirrus ABS provided for this project include:
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