These Days, Your Website Is the Central Truth of Who You Are.
We’ll help you put the Internet at the center of your marketing efforts.
NetCentered Marketing is a Web-driven strategy for tying all your marketing efforts together and enabling the most thorough assessment of their effectiveness.
It’s our brainchild, too, the culmination of years spent helping hundreds of companies put the Internet to best use in achieving their marketing goals.
Other marketing strategies exist. But we believe – and our clients will attest – that our NetCentered Marketing approach offers an unbeatable combination of targeted outreach to ideal prospects and the ability to convert those prospects into customers with incomparably measurable results.
Here’s the bottom line: The Web is where the people are. With NetCentered Marketing you can reach more prospects and generate more business opportunities than most companies ever could with traditional offline media and marketing methods alone. And you can do it for a lot less than the cost of doing it “the old way.”
If you seriously want to compete in today’s marketplace, it’s not enough just to have a website. You need a great website – and a comprehensive NetCentered Marketing plan to drive people to it. That’s where we come in.
Our NetCentered Marketing strategy has three major components:
Your Outreach/Traffic Drivers are the various media, both offline and online, employed to reach your ideal prospects and drive them to your website. The Internet, after all, is today’s preferred marketing medium – preferred because it’s extremely cost-effective and produces readily measurable results. We’ll help you develop the right strategy for using key online tools – like search engines, social networks such as FaceBook, Twitter, and YouTube, and other online communities – to get your message in front of the right people. As for offline media, the outreach strategy we’ll help you shape may include print ads in newspapers and magazines, radio and TV spots, brochures and catalogs, data sheets, postal direct mail, press releases, and other public relations venues – whatever makes sense and can be tied back to the Web to enhance the reach and effectiveness of your business development efforts.
Your Public Website is the “face” you present to the world. This is where you’ll reinforce your brand image with appealing, relevant graphics and reinforce your brand message with content that speaks directly to your targeted audience. We’ll provide you with a content management system and a Web Application Framework that ties everything together. These are the tools that make it easy for you and anyone else you want to be a site manager to enter, organize, and track the effectiveness of site content yourselves – without having to be Web experts. Rest assured, our expert team will advise you on the what, why, and how of your website strategy. Whether you have a great website in place that simply needs tweaking or you need to build a new website from the ground up, we’ll see to it that your site plays a key role in advancing your business success.
Your Strategy Management involves …
• the site content management tools that help you keep your site fresh and constantly search-engine friendly
• the analytic tools that give you a clear and comprehensive picture of how well your site is performing
• the lead management and request processing tools that ensure the effective capture, routing, and follow-up tracking of every request from your website. In essence, these are all the tools you need to manage an entire NetCentered Marketing business strategy.
For a NetCentered Marketing strategy that uniquely addresses your business objectives, contact Cirrus ABS.