Introduction

There is no denying that the Internet is here to stay, and with it comes enormous business opportunity. Statistical trends show that the importance of the Internet to businesses will continue to grow into the foreseeable future. It is critical that all organizations have a game plan for leveraging the Internet to maximize their success.

Because the Internet is unlike any medium in the history of business, organizations have treated it as a business anomaly, with most failing miserably to meet their business objectives. What many companies have failed to recognize is that the Internet is not a new business model; rather, it is a new delivery and communication vehicle. The old rules of business - vision, strategy, goals and tactics - apply as much as ever. Moreover, without integration among all of these components, failure is highly likely.

One of the main problems has been that most organizations do not have full knowledge of the tools and methodologies available to them to create an effective strategy. Until now, it has been complex and expensive to implement a solution that can pull together all the elements that are necessary to be successful.

Next : A Roadmap to Success