Sep 14
2010
FORT WAYNE,
IN – Web developer Cirrus ABS provided its technology and development services
to help South Bend-based 1st Source Bank update and improve its newly re-launched
website, 1stsource.com. The new
site was purposed to enhance the bank’s image, better support its marketing
objectives, and boost the conversion of site visits to new business
opportunities.
Specifically,
Cirrus ABS …
- worked
with 1st Source Bank to create a new, contemporary website design more
consistent with the branding of its other marketing materials – a design that
would appeal to today’s consumers and better position the bank against its
competitors
- improved
the site’s content architecture to provide the best possible navigation and
clearest, most up-to-date and accessible depiction of bank products, services,
and programs
- assisted
in writing content for much of the site, adhering to the bank’s established
message and branding guidelines
- enabled
the bank to achieve higher visibility across all its geographic markets with a
sophisticated Locations Module/Branch Locator
- provided
metrics that enable the bank to track the effectiveness of its online and offline
marketing efforts as well as its website’s conversion performance
- provided
the technology that allows non-technical 1st Source staff to execute daily
content management tasks quickly and easily
- implemented
an advanced, multi-tiered Review & Approve Process, Cirrus ABS’s
proprietary technology platform that allows website content to be submitted
online from anyone anywhere within the 1st Source organization, then allows it
to be reviewed, edited, commented upon, and approved (or rejected) online by select
1st Source personnel before the content goes live
- delivered
a technology platform that increases site security, protecting all banking data
from outside attacks and theft with state-of-the-art safeguards
- extended
the technology platform framework so 1st Source can select and post required
disclosures on a per-page, per-content-item basis and thus meet all of its
regulatory compliance obligations easily
- provided
other solutions as well to enhance the online banking experience of 1st Source
clients and help the bank achieve its goals.
Jim Seitz,
Senior Vice President of 1st Source Consumer and Electronic Banking, says,
“We're very pleased with the newly designed 1stsource.com. Cirrus ABS did a
great job meeting our needs and the needs of our clients. The new website is
fresh, easy to navigate, and allows our clients to access their accounts
quickly, plus it includes several exciting new features."
“From our
perspective,” says Cirrus CEO and Founder Matt Nickols, “the experience of
working with 1st Source was pleasurable on a number of levels. It gave us the
opportunity, for one thing, to stretch the capabilities of our technology
platforms and apply them in innovative ways to the specific needs of the
banking industry.” Nickols further notes that, “1st Source has a truly
visionary, forward-thinking marketing department. Now they have the tools that
make it easier than ever for them to manage and expand their outreach efforts.”
1st Source
Bank, chartered in 1863 as the First National Bank of South Bend, has literally
grown with the region. As a result of its continued commitment to the
communities it serves, its parent company, 1st Source Corporation, is today the
largest locally controlled financial institution in northern Indiana and
southwestern Michigan. It is also recognized nationally as one of Forbe’s 100
Most Trustworthy Companies in America.
To learn
more about the comprehensive range of website design and development services
available from Cirrus ABS, contact the Web developer today.