Jan 18
2011
Fort Wayne, IN – Nationally
recognized marketer, business consultant, and Web design and development firm
Cirrus ABS recently helped custom home builder Opus Signature Homes rebrand
itself and launch a new website, opussignaturehomes.com.
According to Opus founder, owner,
and principal, Mike Gepfert, “I took ownership of general contractor L.A.
Fraser Builders, Inc., in 2009. My goal was to focus the company more on its
specialty of custom home building. I figured the best way to do that was to
just take the plunge and rebrand it. And I figured the best way to promote the
rebranding was through a new website. Cirrus ABS had the marketing expertise
and the right Web platform to help me do all this affordably.” 
The first step in the process was to
come up with a new name.
Gepfert had long been thinking about
calling his company “Opus.” He liked the sound of it – and he liked the
connotation: an “opus” is a musical piece numbered to reflect its place within
a composer’s total body of work. But the term is often more-widely applied to
reference any artistic masterpiece.
Given his firm’s reputation for
building exceptional, one-of-a-kind homes, and given that each custom home
takes its place within a body of work that goes back to L.A. Fraser’s founding
in 1991, the “Opus” name seemed particularly apt.
As it turned out, “Opus” also showed
up on a list of potential names prepared by the creative team at Cirrus ABS.
That was enough to convince Gepfert of its viability. So his firm became Opus
Signature Homes.
The newly launched website makes use
of Cirrus ABS’s Small Business Suite (SBS) technology platform – a platform
that includes advanced yet simple-to-use content management tools. As part of
the package, Cirrus also provided help with the site’s copywriting. And it
provides ongoing technical support as well as search engine optimization and
social networking integration for high online visibility.
Visitors
to the Opus website can see examples of the firm’s custom homes in a Photo
Gallery that has a “lightbox” tool. This lets them view each image in a larger,
more detail-revealing format.
In launching the new site, Opus has
a ready venue in which to tout the full range of its custom home building
services. These are provided generally within a 60-mile radius of Fort Wayne
and include custom residential and, particularly, lakefront home building,
renovation, remodeling, design/build projects, trim carpentry and millwork, and
custom deck design and construction.
If your company needs help with branding, marketing, website
development, and establishing a strong Web presence,
contact Cirrus ABS.