Oct 12
2010
Fort Wayne, IN – Doing business as
COX TECHNIC COMPLETE™ (CTC),
universally recognized spinal pain relief authority Cox® Technic and
its partner, Web developer Cirrus ABS, have just launched a new
chiropractic-centered marketing program. According to CTC Marketing Director,
Julie Cox-Cid, “We designed the program to give individual chiropractors a
truly comprehensive, affordable, cost-effective, and easily manageable way to
promote their practices online and off. In today’s economy, that’s more
critical than ever.”
CTC officially unveiled the COX
TECHNIC COMPLETE™ program at
Fort Wayne’s Lutheran Hospital of Indiana on Saturday and Sunday, October 9 and
10. A number of chiropractors from across the United States and Canada attended
the event and were introduced to the program’s many online and offline
marketing tools. Cox-Cid reports that roughly two-thirds of those present were
so impressed with the program’s features and benefits that they signed up for
it on the spot.
At the heart of COX TECHNIC COMPLETE™ is a brand-new, professionally
designed website that showcases a specific chiropractor’s branding along with
content developed by CTC. This content includes, among other things, expert
feature articles on spinal pain, Cox® Technic pain relief protocols, and related
subjects; illustrative state-of-the-art 3-D animations; information-packed
videos; and content-enhancing flash elements. Chiropractors will be able to add
their own content, too, using theprogram’s simple but powerful website
management tools.
Supplementing the website as
integral parts of the COX TECHNIC COMPLETE™ program are …
- Cox® practice
support, including office and business forms, patient information materials,
and other promotional/educational items
- discounted
Cox® Certification Courses, plus a free subscription to “Cox® Research
Pearls,” and free online access to “Dr. Cox Presents …” talks
- advanced Cox® marketing tools, among them search engine optimization (SEO) to ensure high online visibility, online social marketing tools and support, radio, TV, and print ads, and press releases
The entire COX TECHNIC COMPLETE™ program – website, practice
support, certification training, and marketing – retails for $200 a month.
Optional online and offline marketing services are made available at additional
cost, as the chiropractor wishes.
Interested chiropractors can review
the complete range of COX TECHNIC COMPLETE™ features at coxtechniccomplete.com.
Regarding the genesis
of the program, Cox-Cid says, “We chose Cirrus ABS to partner with us in this
venture for a number of reasons. First and foremost is that they have a long
track record of success delivering advanced technology platforms to handle the
online marketing needs of companies with extensive dealer networks. They’ve
also worked with hundreds of companies in developing marketing strategies and
support materials that make the best use of various media. It was an added
benefit that Cirrus ABS is a local company with whom we could work closely in
bringing this program to market.”
Matt Nickols, Cirrus
CEO and founder, says he’s especially pleased with the partnership – and its
fruits to date. “Cox Technic is without doubt one of the chiropractic
industry’s top names,” he notes. “That’s primarily due to all the
evidence-based research supporting the effectiveness of their treatment for
spinal pain relief. They know this subject like no one else. And they know what
chiropractors need to tout their skills in it. We’re honored to join our
marketing and Web technology experience with the knowledge base of Cox Technic
in offering COX TECHNIC COMPLETE™. And we’re confident
chiropractors won’t find a simpler, more affordable, or more effective way to
market their practices.”
Cox® Technic
flexion-distraction and decompression spinal adjustment was invented in the
early 1960s by Dr. James M. Cox, DC, DACBR. In
developing the technique, Dr. Cox combined chiropractic principles with the
osteopathic principles set forth by Alan Stoddard, DO, in his book, Manual
of Osteopathic Technique. This book chronicles the
manipulative procedures developed by John McManis, DO, in the early 1900s. Over
the decades, Cox® Technic has evolved thanks to the efforts of many researchers
and fellow chiropractic physicians. Dr. Cox himself has refined the technique,
designed a manipulation instrument for it – The Cox7 Table, conducted
clinical research, participated in experimental research, lectured around the
world, and written well-received articles, textbooks, and chapters for
textbooks covering the subject.