Aug 11
2010
Kevin Mullett –
director of product development for digital agency Cirrus ABS, with an office in Indianapolis - gave
a presentation on 'Understanding Google Analytics and how to use it as an
effective measurement tool'. Mullett has more than 13 years of online marketing
experience, and knows the ins and outs of social media and search engine
optimization.
The key points covered:
- How do I
efficiently get reports for myself and others?
- Turn
opinion into data.
- Find
what’s working and what’s not.
- How to
improve your site for conversion.