Mullett Succeeds With Social Media Failures at AllFacebook Conference San Francisco

Cirrus ABS's Director of Product Development and Social Media Strategist Kevin Mullett returns from the AllFacebook Marketing Conference in San Francisco with high praise from attendees. Kevin was originally asked to be on a panel discussing "News From The Edge: The Latest Developments from Facebook" with other social media powerhouses Rishi Dean, Brad Klaus, Damon Marshall, Chris Tuff, moderated by Todd Tweedy. It wasn't till the day before that he was also asked to present. By all indications, his presentation on "Social Media Failures and How to Avoid Them," embedded below, was a big success.

Andre Bourque wrote, in his review of Kevin's presentation, "But one presentation approached social marketing from another, more polar angle: social media failures. To learn what doesn't work, is equally valuable to the marketing practitioner who is learning what does. To understand why, and how to avoid duplicating such an approach, is nothing short of priceless. That's what made Kevin Mullett's day one presentation so engaging."

 

Kevin collaborated with Andre to produce a Top 10 version of his presentation, which was later featured on SlideShare, and has been viewed over 4300 times so far.

 

Enjoy the full presentation (including the 15 "Failures" to avoid) from the AllFacebook Marketing Conference in San Francisco.