QR Codes Quick Start Through Strategy for NITA Fort Wayne

Mar 06
2012

Have you spotted QR codes while out at a local mall or shopping center? Or perhaps, maybe you have seen them in odd places like on billboards, cars, or even TV? Have these marketers thought through how they are using QR codes? It seems few are actually being implemented correctly.

Kevin Mullett, Director of Product Development at Web Marketing /Design firm Cirrus ABS, was invited to speak at the Networking and Information Technology Association (NITA) event, held at Indiana Tech on March 1st, 2012. The topic was how to use QR Codes effectively.

Points Discussed:

What QR codes are and how they can be used.
The Do’s and Don’ts of using QR codes.
Do QR codes target my ideal demographic?
Why QR Codes are a potential technique and not a 100 percent solution.
Implementing them effectively as a marketing technique.
Why testing QR Codes for scan-ability is critically important before deployment.

QR Codes: Quick Start - Strategy - NITA

View more presentations from Cirrus ABS.

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QR Codes Quick Start Through Strategy for NITA Fort Wayne

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