Campaign Development
Advertising & Marketing Materials for Traditional and Digital Media
We excel at developing marketing campaigns in all kinds of media, traditional and digital. Print, radio and TV, direct mail, email, web and social media – you name it, we have the capabilities, including the award-winning creative people, to produce advertising and marketing materials for it. We also have the technology.
Good thing, too, with studies showing that the more marketing channels you reach across and the more people you touch, the higher the probability you’ll convert prospects into customers.
At Cirrus ABS, campaign development always involves putting the web at the center of your marketing efforts. We call this approach NetCentered marketing. Our hundreds of clients will attest to its chief benefit: measurability.
Marketers have always sought to measure the effectiveness of their efforts. But doing so accurately could be problematic. Enter digital technology. Now marketers can keep close tabs on the response to all of their marketing outreach – even from traditional print media. We’ve developed award-winning technology of our own that makes it easier than ever for you do this.
You see, our NetCentered approach drives traffic back to your website, where our technology records it and makes the results readily accessible to you. Knowing how well your marketing campaigns are performing in real time gives you the opportunity to react more quickly. You can make whatever adjustments might be necessary “on the fly.”
We have our own way of working with clients, too. We partner with them at whatever point they need us: from strategy formulation, to creative concepting, to creative execution, to technology development. Having both a marketing group and a technology group in-house enables us to see the bigger picture in today’s marketing environment.
If you’d like to see the advantages offered by our unique combination of creativity, technology, traditional media, and digital media, contact Cirrus ABS. We’d love to talk with you about your campaign development needs.