Medilodge Group

Thriving after "Web Rehab"
“We have been ecstatic with the results of our website program. In less than a year, we have seen an increase of nearly 250% in new website visitors and our online contact requests have increased from an average of two per week to an average of more than 10 per week.”
- Shea Baker, Administrator at MediLodge of Montrose

Client Profile

MediLodge Group, named the #1 short-term rehab facility in Michigan by the Detroit Free Press, includes 17 nursing homes and assisted living facilities. Despite the excellence of its care, MediLodge was lacking a strong local online presence in communities where its facilities were located. The effort and complexity of developing an effective web-based solution for each local facility was cost-prohibitive. MediLodge Group sought Cirrus ABS help to:
  • Implement a world-class web solution that was costeffective for each location
  • Ensure consistent implementation of the MediLodge brand and messaging across all facility websites
  • Drive new business by optimizing local search results and converting website visits into leads
  • Enable centralized oversight for the organization’s web presence while still allowing each location to easily update its own content

The Cirrus Solution

Cirrus ABS collaborated with MediLodge to develop a strategy that would meet its objectives
  • Implemented a localized online marketing strategy that used search engine optimization, incorporated social media and supported existing referrals and offline marketing programs
  • Deployed Cirrus ABS’ award-winning MarketSnare Technology to manage the program. Features included…
    • Centrally controlled web content, compliance and functionality updates that can be pushed out to all affiliated websites
    • Online marketing knowledge and training portal to educate local staff on best practices
    • Local search engine optimization to increase site visibility, traffic and lead generation
    • Analytic tools to measure online and offline marketing efforts across all websites
    • Intuitive content management tools for personalizing and updating local sites
  • Created a program to measure the effectiveness of online and offline marketing initiatives across all locations through website landing pages, telephone call tracking, personalized URLs and other advanced reporting tools.

The Results

Cirrus ABS and MediLodge rolled out a pilot of the new website in one location. Within a few months of the pilot launch, the initial location showed impressive results, spurring MediLodge to expedite the program roll-out for the entire organization. Highlights of the deployment included:

increase in website-generated leads, from an average of two leads per week to an average of 10 leads per week

increase in website visitors coming from organic search results
No. 1 Search ranking
for 48 out of 60 target, non-branded local keywords, with over 95% Page One placement in major search engines