Cirrus ABS partnered with WaterFurnace, working alongside the company's marketing and IT teams, to implement a solution to accomplish its goals. Cirrus ABS started by developing a comprehensive NetCentered Marketing strategy for the dealer network that defined a plan for success that could be applied to each local dealer.
Cirrus ABS’ MarketSnare program, which gave WaterFurnace the ability to manage its dealers’ web presence, including:
- centrally controlled content updates and campaign roll-outs
- online marketing knowledge and training portal
- local search engine optimization technologies for multiple geographies and search terms that increased site visibility, traffic and lead generation
- analytic tools to measure results of marketing efforts for each local dealer and the entire network collectively
- intuitive content management tools for local dealers to customize their websites