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Attendees will come away with an understanding of how to create strategies for measuring their online marketing success, from a prospect's first contact to customer acquisition. During this presentation, Kevin will focus on business consulting strategies that will help you identify how customers are finding your company online, using everything from search keywords to offline sources; understand what visitors do while on your web site — and why they leave; measure ROI from online and offline advertising campaigns; and adapt the pages of your web site and social profiles to better serve visitors — and convert them into customers.
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