Cirrus ABS Provides Website Upgrade for WBCL Christian Radio

Mar 09

Fort Wayne, IN – WBCL Radio Network, the Christian broadcasting group whose programming is heard throughout northeastern Indiana, northwestern Ohio, and south-central Michigan, recently re-launched its website,, which Fort Wayne Web design and development firm Cirrus ABS helped upgrade.

The broadcaster came to Cirrus ABS looking to expand its audience and marketing outreach. While its existing website was drawing new listeners, WBCL realized it could enhance its promotional efforts with a decidedly more Web-oriented marketing strategy and greater audience interactivity.

To achieve this, Cirrus ABS provided a comprehensive custom upgrade package, according to Matt Nickols, Cirrus CEO and founder. “We worked closely with WBCL,” Nickols says, “first, to devise what we call a NetCentered marketing strategy. This is an approach that helps them better use the Internet’s distinct advantages to achieve higher visibility in the marketplace.”

Once the new NetCentered strategy was established, Cirrus ABS then created a new, custom website design and content architecture to increase the site’s appeal and functionality.  Cirrus also lent a hand with copywriting on select pages. One goal here was to make the site more visible to search engines. This was accomplished, in part, by the frequent use of key words and phrases relevant to the station’s mission and the needs of its audience.

Powering the newly upgraded WBCL website is Cirrus ABS’s award-winning eBusiness Suite technology platform. This is essentially a package of advanced yet easy-to-use Web tools for effective content management (CMS), search engine optimization, social media integration, and execution of various business tasks. The  platform includes, among other things, a knowledge portal, and a constantly growing array of business apps.

A Media Manager module coupled with iTunes integration makes it easy for WBCL website visitors to view a listing of the station’s programs and either listen online, in real time, or download their favorites.

Rounding out the WBCL website upgrade package is a program of ongoing U.S.-based support and technological enhancements as they become available.

WBCL Radio Network got its start in 1976 as a Christian radio station owned by Fort Wayne Bible College. Two full-time employees ran the enterprise, broadcasting 18 hours a day. In 1992 the bible college merged with Taylor University, which took ownership of WBCL Radio. Today the listener-supported, not-for-profit network employs more than 25 people and broadcasts its family-friendly, commercial-free programming 24/7. A past recipient of the National Religious Broadcasters “Station of the Year” award, WBCL Radio is a frequent Arbitron ratings winner in its markets.

To learn more about the advantages of upgrading your current website, contact Cirrus ABS.