Cirrus ABS’s Mullett to Speak at IN-OH Regional Tourism Conference

Jun 10

Kevin Mullett, Cirrus ABS director of social media and visibility, will be a featured speaker this Thursday, June 11, 2015, at the 3rd Annual IN-OH Regional Tourism Conference. In what marks the second time the organizers have invited him to speak at this venue, he’ll deliver two presentations:

Session 1, from 11 – 11:45 a.m.
“Activating Your Current & Potential Visitors with Online Content”
Here Mullett will show how to produce content that serves multiple purposes at the same time; content that solves people’s problems, answers their questions, evokes emotion, and provides entertainment. In addition, he’ll offer practical, buzzword-free advice on how to keep the visitor-attracting content coming on your social channels and website even if your time and budget are limited.

Session 2, from 1:30 – 2:15 p.m.
“Marketing Tips, Tactics, & Tools for People Who Wear Too Many Hats”
In this session Mullett will address tourism professionals who are over-tasked, underfunded, and lacking the tools they need to do their jobs effectively. He’ll also address bosses, showing them how well even a few inexpensive tools and just a little instruction in their use can empower their staff. Beyond that, he’ll showcase some of the best inexpensive tools available, describe tasks for their implementation, and offer time-and-budget-friendly tips for achieving social media, SEO, AVI production, and other common marketing objectives.

Earlham College in Richmond, Indiana, is hosting the 3rd Annual IN-OH Regional Tourism Conference at its Center for the Visual & Performing Arts. Anyone wishing to attend can get more information at

Kevin Mullett garnered his specialized social media knowledge over the 15 years he’s been active in web development and online marketing. He has 25 years of sales and general marketing experience to his credit as well and is an ADDY award-winning designer. This background has won him a worldwide following online and made him a popular speaker at numerous international social media and marketing events. For Cirrus ABS he develops visibility and social media marketing strategies, also providing diagnostics to resolve issues that affect website marketing performance.

To engage the speaking services of Kevin Mullett or any other Cirrus ABS web professional, contact Cirrus ABS.