Cox Technic Complete™ Unveils New Online & Offline Marketing Program for Chiropractors

Oct 12

Fort Wayne, IN – Doing business as COX TECHNIC COMPLETE™ (CTC), universally recognized spinal pain relief authority Cox® Technic and its partner, Web developer Cirrus ABS, have just launched a new chiropractic-centered marketing program. According to CTC Marketing Director, Julie Cox-Cid, “We designed the program to give individual chiropractors a truly comprehensive, affordable, cost-effective, and easily manageable way to promote their practices online and off. In today’s economy, that’s more critical than ever.” 

CTC officially unveiled the COX TECHNIC COMPLETE™  program at Fort Wayne’s Lutheran Hospital of Indiana on Saturday and Sunday, October 9 and 10. A number of chiropractors from across the United States and Canada attended the event and were introduced to the program’s many online and offline marketing tools. Cox-Cid reports that roughly two-thirds of those present were so impressed with the program’s features and benefits that they signed up for it on the spot. 

At the heart of COX TECHNIC COMPLETE™  is a brand-new, professionally designed website that showcases a specific chiropractor’s branding along with content developed by CTC. This content includes, among other things, expert feature articles on spinal pain, Cox® Technic pain relief protocols, and related subjects; illustrative state-of-the-art 3-D animations; information-packed videos; and content-enhancing flash elements. Chiropractors will be able to add their own content, too, using theprogram’s simple but powerful website management tools. 

Supplementing the website as integral parts of the COX TECHNIC COMPLETE™ program are … 

CTC Logo
  • Cox® practice support, including office and business forms, patient information materials, and other promotional/educational items
  • discounted Cox® Certification Courses, plus a free subscription to “Cox® Research Pearls,” and free online access to “Dr. Cox Presents …” talks 
  • advanced Cox® marketing tools, among them search engine optimization (SEO) to ensure high online visibility, online social marketing tools and support, radio, TV, and print ads, and press releases  

The entire COX TECHNIC COMPLETE™ program – website, practice support, certification training, and marketing – retails for $200 a month. Optional online and offline marketing services are made available at additional cost, as the chiropractor wishes. 

Interested chiropractors can review the complete range of COX TECHNIC COMPLETE™ features at

Regarding the genesis of the program, Cox-Cid says, “We chose Cirrus ABS to partner with us in this venture for a number of reasons. First and foremost is that they have a long track record of success delivering advanced technology platforms to handle the online marketing needs of companies with extensive dealer networks. They’ve also worked with hundreds of companies in developing marketing strategies and support materials that make the best use of various media. It was an added benefit that Cirrus ABS is a local company with whom we could work closely in bringing this program to market.” 

Matt Nickols, Cirrus CEO and founder, says he’s especially pleased with the partnership – and its fruits to date. “Cox Technic is without doubt one of the chiropractic industry’s top names,” he notes. “That’s primarily due to all the evidence-based research supporting the effectiveness of their treatment for spinal pain relief. They know this subject like no one else. And they know what chiropractors need to tout their skills in it. We’re honored to join our marketing and Web technology experience with the knowledge base of Cox Technic in offering COX TECHNIC COMPLETE™. And we’re confident chiropractors won’t find a simpler, more affordable, or more effective way to market their practices.” 

Cox® Technic flexion-distraction and decompression spinal adjustment was invented in the early 1960s by Dr. James M. Cox, DC, DACBR. In developing the technique, Dr. Cox combined chiropractic principles with the osteopathic principles set forth by Alan Stoddard, DO, in his book, Manual of Osteopathic Technique. This book chronicles the manipulative procedures developed by John McManis, DO, in the early 1900s. Over the decades, Cox® Technic has evolved thanks to the efforts of many researchers and fellow chiropractic physicians. Dr. Cox himself has refined the technique, designed a manipulation instrument for it – The Cox7 Table, conducted clinical research, participated in experimental research, lectured around the world, and written well-received articles, textbooks, and chapters for textbooks covering the subject.