Jul 26
2011
On Wednesday, August 3, from 8:00 a.m. to 10:00 a.m., Kevin Mullett – director of product development for Fort Wayne digital agency Cirrus ABS – will be the featured speaker at the Chamber Academy event hosted by the Greater Fort Wayne Chamber of Commerce.
Mullett, selected by the Chamber because of his more than 13 years of online marketing experience, is slated to discuss the ins and outs of search engine optimization (SEO) and its connection with social media. His specific topics will include:
- What you should know about SEO
- The standard business essentials: search visibility and how SEO plays into it
- Intent qualification for SEO plan including mobile traffic
- Localization of your SEO plan including mobile traffic
- Search engine algorithm changes you should know about
- What is ethical search engine optimization?
- Finding SEO-worthy content subjects, based on keyword selection concepts
- SEO and social media – why you can't ignore the connection anymore
- The growing importance of SEO in online reputation management and brand management.
This Chamber Academy event is $19 dollars for Chamber Members and $39 for nonmembers.
Those wishing to attend this Chamber Academy event should visit fwchamber.org or contact Liz Struckholz at (260)424-1435, ext 259 or by email at lstruckholz@fwchamber.org.