Kevin Mullett to Speak at SMX West 2015

Mar 02

Cirrus ABS Director of Social Media and Visibility Kevin Mullett (@kmullett) has been selected once again to be an SMX featured speaker. He’ll actually participate in two second-day sessions of the March 3 – 5 SMX West 2015 event in San Jose, California. His first March 4 session, “Content Marketing & Promotion to Drive Quality Links (#smx #23A), which is part of the event’s SEO Track, will see him take the stage with two other featured speakers. Immediately following that, he’ll be a panelist in the “Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers” (#smx #24D), which is part of the Mobile SEO & Local Track.

Being Useful To Your Audience Isn't a trick or a TrendIn the first session, Mullett will talk about “Creating Content That Earns Shares, Backlinks & Citations.”

“My overarching message here is twofold,” Mullett says. “First, I want to show that making content ‘useful’ to your audience isn’t some SEO trick, nor is trying to be useful part of a faddish trend that will soon have no value. Second, I want to define what useful content is. In essence, it’s content that answers people’s questions and solves their problems – at the same time it evokes their emotion and entertains them.”

This session’s other two speakers are David Christopher (@davidmchris), Senior Inbound Marketing Manager for BigWing Interactive, and Purna Virji (@purnavirji), Director of Communications for Petplan Pet Insurance.

The second session – the  panel discussion – is designed to address all aspects of local search. Mullett plans to touch on multi-location situations and local relevance versus domain authority. In doing so, he hopes to help businesses ensure that they’re getting visibility in all local SERPs for primary and secondary markets from the widest array of terms that bring in leads.

In addition to Mullett’s speaking appearances, Cirrus ABS will, for the first time, will be exhibiting at SMX. Its booth touts the company’s latest product innovation, MarketSnare, which was designed to help multi-location marketers reach the widest possible audience online through local search refinements. Mullett will be manning the booth occasionally as will Cirrus ABS CEO Matthew S. Nickols, who’ll also be presenting a short bit of “theatre” revealing “Ten Keys to Maximizing Organic Search Visibility for 10s, 100s, or Even 1,000s of Locations.”

SMX West 2015 will be held at the San Jose McEnery Convention Center. Those wishing to attend can still register at

As a 25-year veteran of the sales and marketing industry, Mullett has demonstrated at four previous SMX events that his experience is highly relevant to – and much sought out by – this audience. His career includes 16 years in web development and online marketing, ADDY award-winning graphics design, and avid social media participation. For Cirrus ABS clients, he’s often called upon to audit and diagnose issues that affect website marketing performance.

Cirrus ABS offers Mullett’s services and that of its other professionals for a variety of marketing-related activities, including live speaking appearances, online events, and guest blogging. To engage them, please contact Cirrus ABS.