The Engine That Drives NetCentered Marketing
Powerful Cirrus ABS Technology That Can Help Transform Your Business
You know it’s true - instinctively, anyway: The marketing landscape has changed radically. Old Media - newspapers, magazines, yellow pages, radio - are dying. And old marketing methodologies are dying right along with them.
What’s taking their place? The Internet, of course. And Internet marketing. When older media are used at all, they’re used more and more to drive traffic to a company’s website. That’s where the action is.
So how do you stay in the game? With our Cirrus eBusiness Suite. It’s a powerful Web platform, built by us from the ground up to help you achieve success in this new era of electronic marketing.
Essentially, it gives you new tools and new tactics for developing a dynamic NetCentered Marketing approach.
The Cirrus eBusiness Suite excels, first of all, in decentralizing the management of your site. That means you can extract information about your company quickly from various sources and get it on the Web in no time. Once on the Web, your message is “indexable” by search engines, and you have all kinds of ways to disseminate it - through RSS (Real Simple Syndication) feeds, email, enewsletters, the “blogosphere,” and other such venues, many of which didn’t even exist a few short years ago. They’re taking off now, though. And our eBusiness Suite helps you take full advantage of them.
This platform also makes it easier than ever for you and your staff to update your message. Marketing, you know, used to be all about the money you spent getting your message distributed. These days, it’s less about the money and more about the effort you spend to keep your message fresh and relevant. Thus, over the last decade, marketers have fundamentally shifted their marketing strategy.
Today it’s Google and other search engines - all of them pulling information from websites worldwide - that are determining what content is relevant. The more relevant your website, the more likely search engines and, in turn, your desired audience will find it. That calls for constant effort on your part. Our Cirrus eBusiness Suite is the platform that can help you manage that effort with unprecedented ease. It’s the “next level” of technology, designed to get you in this new marketing game and keep you there. You don’t have to understand how it all works. Just know that we understand it and can put it to work for you. Our platform keeps evolving, too, as Web tools evolve - so you’ll stay on the cutting edge of Web communication well into the future.
This is the “next level” of technology, designed to get you in today’s new marketing game and keep you there.
If you like, we can start you off simply. Then, we can offer you more services and more capabilities to meet the needs of your business as it grows. Cirrus eBusiness Suite solutions are structured for near-unlimited scalability. They help you build on your initial technology investment over time.
Backing The Cirrus eBusiness Suite is the experience of hundreds of Cirrus ABS clients, not to mention the proven methods of Web leaders who’ve invested millions of dollars in Web-based technology. For example, we’ve built the system on Microsoft’s .NET platform, one of the most powerful and widely used software development tools on the world market today.
Key features of the Cirrus eBusiness Suite Include ...
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|NetCentered Strategy Support
||Built from the ground up, our eBusiness Suite platform supports NetCentered Marketing with tie-ins to social networking sites, search engines, blogs, RSS feeds, email list management tools, and other advanced features, taking your site visibility to the next level.
||Advanced analytics tools provide valuable ROI data, allowing you to track the performance of your sales and marketing initiatives online and offline.
||Built for executives and business leaders who want to use the Web as a business tool, our dashboards give you a high-level overview of key performance metrics, day in, day out.
||Multiple layers of security are built into the core of The Cirrus eBusiness Suite, protecting your website and the data it contains from malicious attacks.
||Native XML support allows straightforward integration of your site with nearly any internal business system, data feed, Web service, or other integration point. Thus, you can easily automate business processes and enhance customer service using online data.
|Complete Creative Freedom
||Application and presentation are entirely separate elements, thanks to The Cirrus eBusiness Suite’s unique architecture—so you have no design restrictions.
|Modular Business Functionality
||Wide-ranging application modules offer business-specific functionality far beyond traditional content-management solutions—for an effective online presence.
||The robust architecture of The Cirrus eBusiness Suite supports modular expansion, so, as your business grows and your needs evolve, your website capabilities can grow with you. Our platform is continually updated to reflect the latest technological advances.
|Decentralized Website Management
||Since our platform allows you to create an unlimited number of user accounts with varying levels of access, you can put the communicative power of the Web in the hands of multiple subject-matter experts and take full advantage of our NetCentered business strategies.
|WYSIWYG Content Management
||Simple “What You See Is What You Get” tools help even those with only basic computer skills and no HTML knowledge manage all site content with complete formatting flexibility. If you can use Microsoft® Word, you can be a site manager!
for further information on why our eBusiness Suite platform is the right tool to help you achieve your NetCentered Marketing goals.