Winning on the Web Requires a Plan.
We can help you develop that plan.
And make no mistake: a plan is absolutely critical to your online success. To get at it and give you your best shot, we offer two primary strategy development programs: NetCentered Marketing Strategy
NetCentered Marketing is our proprietary strategy for tying all your marketing efforts together – Internet-based and traditional – to best achieve your business goals. It also provides for the most thorough and accurate assessment of your marketing effectiveness. With NetCentered Marketing, you can, for instance, target ideal prospects and measure prospect-to-customer conversions with unprecedented accuracy. Other marketing strategies exist. But we believe – and our hundreds of clients will attest – that our NetCentered Marketing approach is the surest way to succeed online.
Business Process Innovation Strategy
While our NetCentered Marketing strategy is designed to enhance your business development efforts, our Business Process Innovation strategy takes another tack: it focuses on helping you leverage the power of the Internet to create new ways of providing service – to customers, business partners, and employees. You can count on it to help you streamline communication, drive further efficiencies, and differentiate your business in the marketplace. We don’t stop there, though.
As old marketing methodologies give way to new, companies are having to change the way they establish or reinforce their brand identities. It’s the Internet, of course. Nowadays, when people want information on companies, products, and services, the Internet is where they go first. And the Internet is where customers will most often interact with your brand. Whether you’re evolving an established brand or building a new one, our branding experts will make sure your brand benefits from proper exposure in today’s preferred media – to enhance its short-term and long-term cachet.
Website/Online Marketing Review
This is a formal process whereby our team takes an in-depth look at your existing website and online marketing efforts. We then provide you with a report of our findings. In this report, you get an assessment of the current state of your online presence as well as a suggestion of its ideal state and how to achieve it. Our report also outlines the scope of potential new business opportunities for your organization. These opportunities generally lie in online search volume for relevant key words (the terms people are using to search for the products and services they want), social media, and online communities. We show you how you’re currently performing in these areas, then present you with recommendations on how to turn opportunity into reality.